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Hey there loves!
This week I really wanted to share the importance of growing your email list. As a blogger, you’re able to build relationships with others and really connect with your readers. However, as your blog grows, being able to reach out to every single reader gets a bit challenging.
This is where your email list comes in.
Creating an email list makes it easier for you to share something with your readers, just as it will for your reader to communicate something to you. Whether you want to share an important experience in your life or promote an upcoming sale for your shop, your email list will allow you to get all the information that you want to your reader.
I personally wish I would’ve put more of my energy into building my email list from day 1 because it really makes a difference. I know many bloggers say this, but it’s so true! My engagement has grown tremendously since I’ve dedicated more time to email marketing. I’ve created more relationships with my readers & have increased sales in my online boutique.
So, if I haven’t convinced you just yet, keep reading to see all of the reasons why you NEED an email list in your life!
1. It’s Personal:
I think the best thing about building your email list is being able to connect with your readers. This, I can’t stress enough. People sign up to your blog because they like what they’re seeing, so they’re going to love getting emails from you! Constant Contact is a great platform to start building your email list because they help you engage with your reader. You want to have a platform where you’re able to customize everything as you wish to fit your brand and to make it easier to reach out to your readers.
I’d say another great feature of email marketing is that you’re able to personalize every email so that it’s directed to the person that you’re sending it to. So instead of receiving an email that just says: “dear reader,” you can actually address the person with their first & last name. This makes your email more personal and is the start of creating a relationship with your reader. The best part about this is that Constant Contact’s algorithms do this for you so you won’t have to change the email every time you send it to a different person!
2. It’s Convenient:
Another thing that is EXTREMELY important for blog growth is conveniency. Between writing posts, designing art to promote your posts, & managing social media platforms, it’s common for us to disregard our email lists, but it shouldn’t be the case.
Constant Contact is very user-friendly & provides a step-by-step guide on how to customize your emails to make them as attractive and engaging as possible with minimal effort. Once you’re done designing, they take care of the rest. Literally. Everything. They’re the ones that send the emails out to thousands of readers, while you sit back & just relax, or think of more blog posts, haha!
3. It Helps You Sell:
Having an email list also allows you to market your products to the right person. When your reader signs up to your list, with Constant Contact, you can choose to have separate lists that focus on different topics. So, if one of your readers is interested in just beauty, they can sign up to receive emails for that category only. This is a great marketing strategy because you’ll know exactly what your reader would be interested in. Think about it, it’s almost as if you’re a personal shopper for your reader only sharing things that you know they’ll love.
4. It’s Effective:
You know the feeling when you write the most amazing blog post and it just doesn’t seem to get the attention that you thought it would?
Yup, we all do, hun.
The good news is that growing your email list will make sure your post gets the attention it deserves. Not only will you be able to send it directly to your readers, but you’ll be able to send it to readers that you think would enjoy it. This way, you’re making it easier for your post to get out there!
So, did I convince you?
I hope your answer is yes, haha!
Email marketing has been around for years and it is still the best way to grow your platform. Whether it be your blog, your online shop, or just any campaign, creating an email list helps you share any information that you would like to share with people that are interested in what you have to say.
I came across Constant Contact a while ago and fell in love. They have over 100 customizable templates that you can choose from to create your beautiful emails, which is great because you can tailor them to fit your brand. They also have amazing features like polls, that allow you to engage with your readers!
The best part about it all?
I’ve gotten you a FREE 60 DAY TRIAL. Yup, completely free. You don’t even have to put your card info! So, if you’re thinking abut creating an email list, don’t think about it any longer! Start your completely FREE 60 DAY TRIAL with Constant Contact & just thank me later!
I hope you guys enjoy reading this post & if you have an email list or know of great ways to improve your email marketing skills, please leave a comment down below, I’d love to know!
Much love,
Emily Marie
